BizSugar.com › Online Marketing › Credibility: How to Connect with New Arrivals to the SocialSphere - Liz Strauss at Successful Blog - Thinking, writing, business ideas . . . You're only a stranger once.

Credibility comes from the “context and content.” People meet us and try to place us among what they already know. They use their experience and our first impression — how we look, what we say, what we do — to recognize signs that might validate our consistency, integrity, competence, and trustworthiness.