We all know how important a headline is to a sales letter. But the problem is that most of the amatuer copywriters are using hype and ridiculous claims to try and create killer headlines.


Written by mnb34
925 days ago

Great examples. There is no doubt that these type of headlines work effectively as long as your offer fits it!

Marc Bell

Written by ScottDudley
929 days ago

If you had of actually read the post properly you would have noticed that i said:

"If you use a contrasting headline but don't back it up by clarifying the headline somewhere in the body of the sales letter, the prospect will just feel like you have tricked them to keep reading."

This quote from my post kinda makes your argument sound like nonsense.

I never justified making up lies to trick prospects, the idea is to only use these types of headlines if you can back up what you are saying.

Written by bigmoneyweb
930 days ago

This is really incredible man, in as much as we all need some attention grabbing headlines to attract attention to our sale letters but, its never a criteria to be using such claims. This is because you will end up loosing your potential customers because once they start reading the letter, they will be disappointed due to what you're writing is no longer what you promised on the headline. Thanks for sharing.


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