BizSugar.com › Online Marketing › Content Upgrades – The Fastest Way To More Subscribers (The Definitive Email Marketing Guide Part 2)

Building an email list is the single most important thing you can do for your online business.

It’s the most lucrative and effective form of online marketing. But unfortunately, it’s far from easy.

If you’ve been building your list one by one, you know how tricky it is!

In part 1 of this 6-part series, we looked at the 11 highest converting sign-up forms and where to place them. But what should you use to entice people to sign up? A free eBook? A report? A webinar?

Sure, those options work fine. But there’s one ‘lead magnet’ that performs better than all of them:

The ‘content upgrade’.