With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...
But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in.
Content Tip: Don't Bury Your Specialty Alive!
Posted by resonancesocial under Online MarketingFrom http://www.resonancesocialmedia.com 4225 days ago
Made Hot by: DMDdistribution on October 23, 2012 9:34 pm
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Comments
4225 days ago
You're right. It's scary how companies bury their expertise when creating content. I think this is a by product of wanting to provide visitors with helpful content while avoiding an overly aggressive sales pitch. Somehow, while trying to fulfill these two ambitions, communicating information about their own products and services gets lost.