BizSugar.com › Online Marketing › Content Marketing Toolkit: 10 Tools To Create Content Upgrades - Exit Bee Blog

Using content upgrades is a marketing technique to boost on-site conversions by offering the visitors a bonus content piece for performing a desired action. This call-to-action could be subscribing to your email list, filling out a survey form or social sharing. The bonus content being offered in these campaigns is an addition to the already available free material. Here's how you can create a content upgrade.