Content marketing is a method that involves the creation and distribution of valuable and relevant content that’s consistent and aids the marketer by attracting visitors that will make the site profitable.

Sponsored Content


Comments


Written by HeatherStone
211 days ago

Hi Carol,

I'd go as far as to say that content marketing is already the core of online marketing. This said, we so often hear the phrase "valuable and relevant content", and I think this description can be so subjective. So I'm wondering if you have a more specific definition of what exactly "valuable and relevant" means.



Written by Carol_Amato
211 days ago

Hi Heather,

Absolutely! :)

Valuable and relevant content is providing information that will solve my reader's problems - will speak to the exact concerns they're facing at this time in their journey to grow their business. This requires being in tune with their needs, wants and desires. Listening to the language of our readers/subscribers is what's needed on a continual basis. It's not about us, it's about them. Have a great day. :) - Carol Amato



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities

Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!