Content marketing is a method that involves the creation and distribution of valuable and relevant content that’s consistent and aids the marketer by attracting visitors that will make the site profitable.


Written by HeatherStone
553 days ago

Hi Carol,

I'd go as far as to say that content marketing is already the core of online marketing. This said, we so often hear the phrase "valuable and relevant content", and I think this description can be so subjective. So I'm wondering if you have a more specific definition of what exactly "valuable and relevant" means.

Written by Carol_Amato
553 days ago

Hi Heather,

Absolutely! :)

Valuable and relevant content is providing information that will solve my reader's problems - will speak to the exact concerns they're facing at this time in their journey to grow their business. This requires being in tune with their needs, wants and desires. Listening to the language of our readers/subscribers is what's needed on a continual basis. It's not about us, it's about them. Have a great day. :) - Carol Amato

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