BizSugar.com › Online Marketing › Content Marketing: Are You Wasting Good Content?

These are questions the client expects. But, what about after launch? What then? Does the site just sit there? Of course not. Ongoing marketing is required to continually drive targeted users to the site.

An effective way to do this is with content marketing.

The Content Marketing Institute defines Content Marketing in this way…

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

The best way to see results from your content marketing efforts is to plan for it. We’ve written in the past about ideas for creating new content, about editorial calendars and business blogging.

But what about the stuff you already have? Is that great content going to waste???