BizSugar.com › Online Marketing › Consumers remain unhappy with business email

Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.

Despite behavioral targeting, segmentation and profiling technology being made available to email marketers the world over, many are still failing to engage their consumers via this channel.

Thirty-six percent of respondents said they received far more emails from businesses than they had anticipated at the time of signing up. A calendar of communications may go a long way to allay consumer fears of inbox bombardment.