Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It’s the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view your site as a quality site by association. Link building has become more complex in recent years. It’s much more challenging than simply finding a site that accepts links and filling out a submission form.
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March 9, 2015
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