The path to a more effective white paper isn't a shorter white paper, its a more effective one. Adding visual enhancements to your white paper is a more effective strategy to attract today's short attention audience than producing a two to four page paper. This post will provide you with reasons why Short Attention Marketing techniques are a superior approach than the alternative of a short content white paper.
Imagine living in Wisconsin, not known for its mild winters, and having a job that forces you to commute 100 miles one … MoreMore Contributors
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