Can You Really Charge a Fee for a White Paper?

Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 5322 days ago

Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable, no? NO! This blog post will tell you why this is a bone-headed strategy that is limited to a limited number of specialty marketers.

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Comments

Written by ShawnHessinger
5322 days ago

Increasingly this is the case not only with white papers but with other kinds of information products as well, ebooks etc. In a lot of cases I think it depends what you are creating and what you are selling. But on the whole, I'd agree that selling marketing materials is likely to rub many the wrong way.

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