We start with recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what am I going to do with all the money and fame I'm earning!"
The approach I'm going to use is to 1. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company.
Each recommendation comes with hints on what analysis to perform once you have the data, and what changes you could make to your campaigns, content and overall digital strategy. [A summary in pictorial format is at the end of this post.]
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Posted by Emma under Online MarketingFrom http://www.kaushik.net 4317 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments