In order to under how PPC functions, it is important to understand the role played by the search engines. Bidding is used by the search engines wherein, advertisements are submitted along with certain keywords. By having more traffic, more sales become possible. The only risk associated with PPC is the money that gets spent in the buying of clicks.
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After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … MoreMore Contributors
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