BizSugar.com › Online Marketing › B2B copywriting vs. B2C copywriting

Business buyers often aren't spending their own money. That's good and bad. Good because they're more open to big-ticket purchases. Bad because they usually have to get approval from others. In fact, you must sometimes talk to many layers of a company before making a sale - decision makers, buyers, and end users. All of which means you have to provide more purchase justification than you do for consumers.