B2B Strategies for Online Reputation Management

B2B Strategies for Online Reputation Management Avatar Posted by BuyerZone under Online Marketing
From http://www.buyerzone.com 420 days ago
Made Hot by: PMVirtual on August 14, 2013 6:24 am
Online reputation management is a pivotal concern for companies of all kinds. Study after study has confirmed that consumers, before buying any new product, will do their due diligence, scoping out the brand on the Web, consulting product reviews, and ensuring everything is up to snuff.

The unfortunate reality for companies in the B2B space is that reputational threats are potentially numerous. Understanding the pervasive nature of online threats — and seeking to protect against them — is critical.

The question is, what can B2B companies do to repair the damage done by nasty online remarks? The following are a few strategies.

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Comments


Written by tcamba
419 days ago

Why is it so hard for businesses to get reviews? That's always one of the questions I have. Businesses should turn their customers into brand ambassadors by providing them awesome service!



Written by BuyerZone
419 days ago

Great point!



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