BizSugar.com › Online Marketing › Automotive Insights Report Launched by Bing

Whether you own a small auto dealership or are trying to sell the company van, there’s no way to ignore online and mobile marketing these days as two critical channels for connecting with customers.
According to the Bing Ads Automotive Insights for Digital Marketers report (PDF) conducted by Accenture, 40 percent of Americans narrow down their choice of cars to one or two based on the information they get online. Only four percent rely solely on a dealer’s recommendations. Meanwhile, 29 percent of automobile buyers do visit a dealer but then do additional Web-based research before making a final decision.
Forty-four percent of these customers research brands, prices and user reviews before ever setting foot in a dealership. Twenty-one percent conduct background checks on used vehicles online too.