BizSugar.com › Online Marketing › Are You Using Design to Get Clicks on Your Website?

We were kicking off a web design and development project recently when an interesting comment was made…

Ugly Converts!

The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really.

Design can be an incredibly powerful tool in your conversion arsenal. Using nothing more than basic rules of art composition, you can dramatically increase the visibility of your calls to action.

Visibility converts. That’s why ugly converts. It’s ugly because it’s usually a loud color, has some sort of movement, or uses jarring design elements so that it stands out.

But at what cost?