BizSugar.com › Online Marketing › Are Online Marketing Irresponsibility Making Competitors Steal Your Business Sales?

Gillette’s promise of offering blades that are the ‘best a man can get’ might not seem to be effective any longer, now that online shoppers are choosing newcomers like Dollar Shave Club, Harry’s and 800Razors for cheaper blades and more convenience. Online sales of razor blades have swollen tremendously higher this year and already round up to an estimated figure of $141 million dollars of which, the California based online brand Dollar Shave Club will most likely be dominating the market. This leaves leading brands like Schick and Gillette worry about their marketing strategy, so much so that Gillette has already come up with their own Gillette Shave Club in an attempt to prevent competitors from luring away their customers, with convenience and savings as the winning factors.