BizSugar.com › Online Marketing › Andy Sernovitz video interview The Chicago Tribune and Social Media

The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism.

Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process.

Learn how Dan Honigman and Bill Adee make it happen in this video interview, including how they use Twitter, MySpace, and other social media and how social media is key to connecting to influencers and the local community.