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BizSugar.com › Online Marketing › And the Word of the Year for 2012 Was ...

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And the Word of the Year for 2012 Was ...

Posted by resonancesocial under Online Marketing
From http://www.resonancesocialmedia.com 182 days ago
Made Hot by: DigiTechBlog on December 19, 2012 3:53 pm

2012 had its impressive share of buzzwords, but as we prepare to wind up the year, one emerges above all others.

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Comments

Written by lyceum
177 days ago

Rachel: Yes, I am in Gothenburg, Sweden. I am an American in spirit. I visited Houston, Dallas and Austin in Texas on my first trip to the United States of America. The trip made a huge impact on me.

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Written by lyceum
178 days ago

Rachel: Thanks for your story! Are you located in Houston?

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Written by resonancesocial
177 days ago

Yes, I am. I see you're in Sweden -- hope you're keeping warm!

- 0 +

Written by lyceum
179 days ago

Rachel: What is your main story of Resonance in 2012?

- 0 +

Written by resonancesocial
178 days ago

Ah, excellent question, Martin! I'll give you the "Cliff's Notes" version: In the spring of 2012 I came to the realization that change was in the cards. I was having trouble finding clients for my social media services, while at the same time, my freelance writing business was flourishing. Simultaneously, I was hearing more and more about this concept of "content marketing." Then came the epiphany: Take the best of my freelance writing business and the best of my social media shop and create a new entity: Resonance Content Marketing.

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Written by HeatherStone
180 days ago

Hi Rachel,

I'm not sure this is really anything new in the marketing world, but certainly putting this label on it is new. I'd agree with your assessment and thanks so much for sharing this with the BizSugar community.

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