Anatomy of a Good About Page

Anatomy of a Good About Page Avatar Posted by papermark under Online Marketing
From 498 days ago
Made Hot by: logistico on May 30, 2014 11:23 pm
Are you using your website About Us page to it's full potential? Here are 10 things to make sure to include.


Written by HeatherStone
498 days ago


A great point here about talking to the customer/visitor instead of talking about yourself on the about page. After all, this isn't really about you, is it? Another subtler point here is that in places where your story and that of your customers may converge (you've created a product out of a need you experienced personally in your life and now you are sharing it with others), more about you may actually be a good idea.

Written by papermark
498 days ago

Hi Heather, Thanks for your comment! Yes, I was trying to get at that point. It's good to share common ground with your target market so they can say "hey, they understand me and my problem!".

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