BizSugar.com › Online Marketing › Affiliate Marketing Program\'s Success Depends on Everyone

Affiliate marketing program's success is dependent on everyone's involvement/participation:

* Affiliates are responsible for driving targeted traffic;
* Merchants are supposed to provide an environment within which this targeted traffic, actually, converts into the qualifying actions;
* Affiliate program managers should be equipping the former and safeguarding the latter;
* Affiliate marketing solution providers (e.g, affiliate networks) are responsible for supporting accurate tracking and reporting.

It never a one- or even a two-way street. The success of your affiliate program will always depend on how well *all* parts of the mechanism are working.