BizSugar.com › Online Marketing › A Story About Storytelling

Where does one start to build this foundation? I heard this question at a recent Summit and it has stuck with me, “What is your WHY?” Start there. Take a product, an event, the company culture, and make it personal. That is what will make you unique, because out of all of the products and business competing; no one shares your story. Own it, tell it, share it.