BizSugar.com › Online Marketing › A B2B Social Media Strategy Should be Rooted In Content

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social media content is shared, liked, re-tweeted, etc. it passes on link trust.