- 10
- vote
New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent.
Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a brand name, with results for positions #2 and #3 roughly the same:
But Google fares better for the vast majority: longtail and more specialized searches, as well as for less prized keywords. View full story...
Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a brand name, with results for positions #2 and #3 roughly the same:
But Google fares better for the vast majority: longtail and more specialized searches, as well as for less prized keywords. View full story...
Related Forum Posts
What is
bizSugar?
bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
|
||||||||||||
Comments