BizSugar.com › Online Marketing › How a LeadGen Test Strategy Achieved an 86% Increase

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.

The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI.

This Brief examines three tests MarketingExperiments conducted with a research partner to demonstrate how you can use Incentives and Friction to generate more leads.