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Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.

Search clickers exposed to display advertising were 22% more likely to produce a sale than those who were not exposed, according to a September 2008 study of Microsoft's Engagement Mapping system by Atlas Solutions.