Business buyers often aren't spending their own money. That's good and bad. Good because they're more open to big-ticket purchases. Bad because they usually have to get approval from others. In fact, you must sometimes talk to many layers of a company before making a sale - decision makers, buyers, and end users. All of which means you have to provide more purchase justification than you do for consumers.
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BizSugar.com » Online Marketing » B2B copywriting vs. B2C copywriting
B2B copywriting vs. B2C copywriting
Posted by
himangim 453 days ago
(http://www.directcreative.com)
Category: Online Marketing | Tags: b2b b2c copywriting marketer marketing All
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