BizSugar.com › Online Marketing › 8 Experiential Ways to Make Your Web Site Sing

Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites — and can lead to greater audience involvement and increased sales.

Certainly the goal of every e-commerce Web site is to engage the prospect and sell the merchandise. But it has become necessary to look beyond traditional formulas.