BizSugar.com › Online Marketing › 7 steps to create the perfect customer persona

When creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client"? Are you marketing to them?

It’s impossible to reach everyone. Your marketing efforts will be put to better use if you avoid trying to market yourself to everyone, and focus on your ideal customer persona instead.