BizSugar.com › Online Marketing › 7 Reasons to Consider Working with an OPM

OPMs are frequently juxtaposed with in-house-based affiliate program managers, and rightly so. The core function of both is the same (that of supporting the health and development of an affiliate program); and the core responsibilities of both are also the same: (i) affiliate identification and recruitment, (ii) motivation and activation, (iii) policing and enforcing compliance, (iv) communication with affiliates, and (v) ongoing program optimization.

So why would anyone want to work with an OPM when they could do it all by themselves?

I believe that there are 7 specific advantages to working with an OPM. This article dives into the details.