People prefer doing business with companies that they feel they know and trust. Customers feel more comfortable when they are introduced to a company through a personal recommendation or referral as compared to reading the information on a brochure or on the website. A recommendation is like a positive testimonial. Each testimonial bears witness to what the company can do for a client.

Companies and businesses should devote more time and effort into this endeavor to garner additional contacts and boost their visibility both online and offline. The following are a few tips to help get you started in obtaining more referrals.



Comments


Written by lyceum
660 days ago

Another tip: Get educated in referral marketing by attending a course, e.g., Certified Networker (TM) by the Referral Institute. I participated in this course (by ReferensAkademin) in Gothenburg, Sweden. You get a wealth of information and get the opportunity to test things during a 12 week period. This time around the participants also got the book, The World's Best Known Marketing Secret. Building Your Business by Referral. It is written by Ivan Misner and Mike Macedonio.



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