BizSugar.com › Online Marketing › 7 Deadly Branding Mistakes Entrepreneurs Make that Kill Profits

Mistake #1: Naming your business so that it’s meaningless to everyone else.

Time and again, I come across companies that are named something like KS Incorporated. Could a name be more meaningless? Sure, they may be your initials and you think, what’s in a name anyway? But no one else gets it.

Your potential clients are looking for a company that can help them. They are inundated with ads, messages, ideas everywhere grabbing at their attention. And, if they happen to be looking for the service or product that you offer, and see your name somewhere, you really don’t want there to be any moment of confusion about what you can do for them.