BizSugar.com › Online Marketing › 5 Things You're Forgetting on Your E-commerce Site

So, you're working hard on SEO. You want that higher ranking. Rankings rankings! Nothing else matters! Then, suddenly, your organic traffic is going up, but your sales aren't. You could fire your SEO firm. Clearly your search engine optimization efforts are a flop. I mean, all they did was generate more traffic, right? Or, you could consider other possibilities and address them: