Part two in a series on holiday marketing for small businesses. This post focuses on writing your holiday marketing emails for your small business. It's a follow-up to our "Procrastinator's Guide to Holiday Promotions".
5 Tips for Writing Your Small Business Holiday Emails
Posted by
ChristelleLachapelle under Online Marketing
From http://batchbook.com 3804 days ago
Made Hot by: NanoTechnologyMedia on November 20, 2013 10:01 am
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Comments
3804 days ago
Thanks so much for commenting. I'm a very new participant at BizSugar and I appreciate taking the time. I'm still not sure how best to join in the community here, so any tips would be welcome!
The main objectives in this type of email would be to leave the customer with a good feeling and get them excited to purchase. Make them smile. I know a lot of focus is on driving sales and engagement at this time of year, and it should be, but it’s also the perfect time to reach out to the customers who have supported you and say “Thanks”. Remember that their time is limited and they have trusted you with their email address, so give them something of value.
I'd love to hear other thoughts, too!
Christelle
3803 days ago
Thanks for your insight. As far as participating on BizSugar, I'd say you're doing just fine. Remember in addition to sharing content, it's good to comment on other people's content and vote on the posts you find helpful too. Members not only see your comments but can also see what you voted on, either below each post or from your profile. So it's a great way to curate content and share with other members what you find most valuable.
3804 days ago
Wonderful post. I'm recommending it to everybody in the BizSugar community. I'm wondering if you could add, possibly in the comment section on BizSugar as well, for the benefit of all our members, a bit more about what a business's main objectives should be in sending out Holiday greetings?