BizSugar.com › Online Marketing › 5 Strategic Ways to Use Content Marketing to Drive Your Business Online - Differentiate Online

Content is one of the 4 essential pillars of a 360° digital marketing strategy. All the stories or information you share online about your business or brand is done through content.

No wonder in the world of digital marketing, we say content is king. Because it affects every channel of a 360° digital marketing strategy;

Paid – pay per click ads such as Google Adwords,
Earned – ‘organic’ search and social media and
Owned – your own web site.