BizSugar.com › Online Marketing › 5 Pro Tips to Get Your Content Into Google Answer Box

You've probably seen them at the top of search engine pages – those boxes that specifically answer data-oriented questions fast. If you want to ask Google, "What is inbound marketing?" you don't even have to look at site links, because that answer box up top will tell you.
Google pulls all kinds of information from multiple sites for these search engine answer boxes (which are becoming more common as time goes on). Since they get such good placement, it's a brands dream to have content pulled and shown in an Google answer box with a direct link to your website. The good news is that any site in the first SERP can be used for the answer box (some believe it's limited to the top 10 results, which is basically the same thing). However, you'll need to focus on answer-friendly content if you want to nab this spot.