Content that's uninspired or hampered by bad lead-ins and structure falls prey to the same issues - it's not necessarily bad exactly, but it is uninteresting and liable to cause your readers to wander off.

So how exactly do you get the interest levels of futuristic sword play and undead minions in your own brand story? Great blog phrases, of course! There are 4 types of "bridge phrases" that grab and hold eyes, turning casual browsers into engaged content readers:







Comments


Written by lyceum
2509 days ago

Thanks for the link. I will check out this blog.



Written by lyceum
2510 days ago

Thanks for ntroducing me to the bridge phrases. Could you point me to some bloggers that are using these four blog phrases?



Written by 21Handshake
2509 days ago

Off the top of my head no one specific, but I am sure as you read through different bloggers now you will be like oh! A bridge phrase! Actually wait - I did think of someone who is great at bridges - http://backlinko.com/blog



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