BizSugar.com › Online Marketing › 4 Steps to Unlocking the Real Power of Marketing Personalization (infographic)

74% of web users say sites aren’t designed for their needs, 72% reject impersonal, one-size-fits-all marketing, and 58% say companies should tailor their discount offers to the individual shopper.

Clearly, brands are not personalizing their web experience in the way consumers want.

To overcome this challenge the team at MDG Advertising has compiled some of its most effective solutions in an infographic form.