If you never gain the trust of your target market, forget about making money online and the whole online business thing.



Comments


Written by zubinkutar
74 days ago

In the online business, trust is your biggest credit source. If you don't build it , you 'll be wiped out. Invest in building trust and engaging with your audience



Written by HeatherStone
79 days ago

Hi Ryan,

There are a lot of great points here. Obviously, small business people who may be located anywhere in the world and may occasionally be out of cell phone range etc. while traveling can still be accessible. This is about being responsive more than anything else. Tweet back when someone tries to engage, respond to e-mails, return people's calls or, if unavailable at the moment due to a meeting or other issue, offer to Skype or get back via Google Talk or by some other means. But don't be one of those fake names with a stock photo head shot that obviously isn't you who never responds to e-mail and has no means of being reached by phone or even by instant message. There are obvious signs in the social media world that you are just not a real person. So, if you exhibit these signs, don't expect anyone to trust or interact with you as if you are.



Log in to comment or register here.
Subscribe

Miranda Marquit: Contributor, Journalist, Entrepreneur

There was a time when a graduate from journalism school dreamt of nothing so much as landing that first beat reporter … More
Editor's Picks

Sign up for our weekly newsletter that comes out every Friday!
What's your take on small biz? Register and share your thoughts!
We'll show you ours...if we can see your... small biz videos!
Woo-hoo! Congrats to Contributor of the Week Laura Petrolino!