BizSugar.com › Online Marketing › 3 Ways to Make Your Content Marketing Profitable in 2017

A blog post isn’t just a blog post. It’s a drop in a larger bucket designed to fill to the brim with so much value the reader gains trust and respect for your brand. While that trust and respect might not immediately yield a sale, it does something far greater: it yields buzz. That buzz you generate from regularly providing value to your audience translates into sales through word-of-mouth marketing, social media shares, and a loyal base of customers.