BizSugar.com › Online Marketing › 3 Ways to Diversify Your Anchor Text Usage

Among other things, Google’s Penguin update went after sites that didn’t diversify their anchor text list. This meant the majority of the inbound links to their site were using the same anchor text phrases time and time again (like if 70% of the links pointing to this site said “SEO blog.”) It’s very important that site owners diversify their anchor text usage for a few reasons.