BizSugar.com › Online Marketing › 3 B2B Tips for Independence Day Inbound Marketing

I know what you're thinking - B2B marketing? On a major holiday? Why don't I just toss budget dollars into the copyroom shredder? Unlike B2C marketing, it's a reasonably safe bet to assume that your audience isn't going to be at their computers on July 4th, and likely to be on a shorter work schedule even if they are. They're checked out - not in business mode and definitely not in the usual frame of mind that inbound marketing looks to link up with. Most B2B companies would probably put their own marketing efforts on pause here, but they'd be missing out on some seriously great opportunities. Here's how to turn a fizzled "dud" of an Independence day marketing effort into a we-keep-this-in-the-back gigantic finale-style fireworks bundle: