BizSugar.com › Online Marketing › 10 Reasons Why A PR Needs To Use A Backlink Checker Tool

Let’s admit it. PR people don’t really love SEO. They like to do campaigns for humans, not machines. They like to do campaigns for fame and glory, not backlinks with dofollow status (say what!?). However, marketing and communications efforts need to be integrated and all the pieces have to work together to generate more awareness and more customers for the brand. And speaking of which, nowadays 72% of PR agencies offer SEO services too, as pointed in a recent PRCA study.