BizSugar.com › Online Marketing › 10 Content Marketing Strategies That Will Appeal To The Millennial Generation

By Amy Simone

According to a report from digital analytics leader comScore, Millennials are difficult to connect with, capture attention, impress, convince and entertain. They are, however, highly engaged with the content that they choose to view. This means that the creation of engaging, targeted content is essential when dealing with this complex demographic.