I don't think anyone would disagree with the statement that there's a LOT of artificial HYPE in the business world.  Well, this one seemingly innocent LinkedIn — which I want to read to you verbatim — got me thinking about the AUDACITY with which we PURSUE this artificial hype. And, of course, the solution. The ONE THING you can do to allow YOUR reality to catch up to THEIR fiction. It’s all here. =)



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