BizSugar.com › News › Zoher Karu of eBay: Atlanta Falcons are Beating the New England Patriots in Super Bowl Merchandise Sales

I’m a huge football fan that lives in Atlanta. And although I’m not a Falcons fan (I’ve been a Los Angeles Rams fan since five years old) I am definitely rooting for my hometown team to beat the Patriots in Super Bowl LI.
While the Patriots are favored to win game, based on data collected and analyzed by eBay DataLabs, Falcon fans are buying up merchandise at a higher rate than Patriot fans are since both teams won their respective conference championship games two weeks ago. Zoher Karu, eBay’s Chief Data Officer, joins us to share some other interesting data points they’ve discovered about what’s driving Super Bowl merchandise sales.
Below is an edited transcript of our conversation. To hear the full interview click on the embedded player below.