The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company.
In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%).
Advertising is becoming a common part of the mobile internet experience: Some 26% of mobile internet users view ads while using the mobile internet, and mobile internet users are more receptive to mobile advertising than average data users, Nielsen Mobile said.
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