BizSugar.com › News › U.S. Consumers Spent $5.5 Billion on Small Business Saturday

Organizers are calling Small Business Saturday, the day set aside at the beginning of the holiday shopping season to promote small businesses, an overwhelming success. U.S. consumers spent more than projected, an estimated $5.5 billion, with independent merchants, according to the National Federation of Independent Business and American Express. Read the specifics of the event scheduled between Black Friday and Cyber Monday in the release issued by NFIB. Did your business participate in Small Business Saturday with special promotions or offers? What worked and what didn't and how did your business do?