For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.
Overall, 27% of total adults survey said they turn to inserts when making a purchasing decision, compared with just 19% 10 years ago, when only 16% of men 18 and older cited the medium as the main influencer.
Decade of Data, based on a survey of 3,000 consumers via telephone, also reveals that young adults have drifted away from personal interaction when choosing leisure activities:
TV ads no longer main influencer of men
Posted by
ArmadaIG under News
From http://www.marketingcharts.com 1587 days ago
Made Hot by: on January 20, 2008 4:30 pm
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